Halcyon came to us with a strong product and a brand that didn’t match it. Their old site felt clinical where the product felt warm, and the sign-up flow buried the one thing new users wanted most.
The brief
Rebuild the brand from the name outward, then design and ship a marketing site that turns first-time visitors into trial sign-ups — without a heavy CMS or a six-month timeline.
“Lumen rebuilt our entire brand and site in eight weeks. Sign-ups doubled the month we launched.”
What we did
We ran a two-day brand workshop, landed on a warm, editorial identity, then moved straight into design and build in weekly iterations the founders could click through live.
- New wordmark, type system and a warm neutral palette
- Marketing site with a streamlined sign-up flow
- Reusable component library handed off in code
- Analytics and A/B testing wired in before launch
The result
Sign-ups doubled in the first month and stayed there. More importantly, Halcyon now has a brand and a codebase their own team can build on — no lock-in, no dependency on us.
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